Why you should care about the Target data breach

Data breaches are becoming more frequent and more damaging to the bottom line of many businesses. The Target data breach marked the beginning of increased scrutiny of cybersecurity practices. In the past, data breaches were seen as a cost of doing business, but Target's negligence and the scale of the data loss forced businesses and the courts to reevaluate current practices and regulatory frameworks. Businesses must make strategic use of their chief information officers, adopt cybersecurity best practices, and effectively train their employees to respond to growing security threats. They must also shape the cybersecurity narrative to influence regulatory responses to these threats.     

Crowdsourcing and work: individual factors and circumstances influencing employability

The development of a fast and reliable Internet, new technologies online payment systems, and changes in work structure that enable and demand flexible working patterns have driven a move to a new form of Internet‐enabled labour exchange called crowdsourcing. Evidence from an in‐depth qualitative study is presented, focusing on selected users' interactions and experiences of working on two UK‐based crowdsourcing platforms. The paper shows that workers engaged in this form of labour exchange need to deploy existing employability skills and networks to effectively meet the challenges, and take advantage of the opportunities, that crowdsourcing presents. Individual factors and circumstances emerge as paramount for workers' continued engagement in this form of employment. Using selected components from an employability framework, the findings suggest that crowdsourcing can offer new pathways to practising skills and enhancing employability for some workers.     

“十三五”时期世界经济走势与我国外部发展环境

“十三五”时期，我国经济总体上仍处于重要的发展战略机遇期，但世界政治经济格局将出现去全球化苗头，主要国家对我态度变化甚至转折，我国经济发展的外部环境趋于严峻。为此，必须实施商品出口与“走出去”并重的对外经济战略，推动我国对外经济从开放经济向国际经济的转变。     

基于GIS技术的智慧校园方案设计研究

为改善高校的教育环境,提高高校的综合管理水平,本文提出了高校智慧校园系统的功能设计方案,然后基于可实现性原则,按照使用要素和使用对象两种分类标准将系统功能模块中的具体功能进行了细化设计,最后对智慧校园系统的具体建设过程提出了方案设计,对于更好的实现智慧校园的功能,有着很大的促进作用。     

Impact of Reputation and Promotion on Internet Auction Outcomes: Finnish Evidence

The purpose of this article is to explore the impact of seller’s reputation and promotional methods on auction outcomes in the Finnish online auction website, Huuto.net. Multiple linear and logistic regression analyses are used to test a set of hypotheses. The dataset consists of 227 auctions of iPhone 4S 16 GB mobile phones posted for auction by 138 individual sellers. The main finding is that sellers who have acquired a free identification from Huuto.net achieve a hefty increase in the final sales price. Sellers who have not established an online reputation achieve considerably lower closing prices at auction. An increase in negative feedback points reduces the final sales price. Purchasing display-enhancing promotional options does not increase the price but may improve probability of sale. Establishing reputation, avoiding negative feedback, and acquiring identification pay off. The promotional options associated with fonts and colors are not worth the cost.     

Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities

Although e-marketing is highly prevalent, no template currently exists for managers who wish to use the Internet/Web and related information technologies to market their products and services. This paper provides managers with a comprehensive, actionable, and practical methodology (E-MARKPLAN) to plan, enact, and analyze e-marketing activities. Five case studies are used to illustrate the diversity of e-marketing actions. E-MARKPLAN consists of five parts: goals, actors (i.e., those who take e-marketing actions), spaces (i.e., theaters of engagement), actions, and outcomes. The E-MARKPLAN methodology is versatile, and is not limited to companies which have e-commerce operations.     

The effect of dynamic retail experiences on experiential perceptions of value: an internet and catalog comparison

The authors introduce cognitive continuum theory (CCT) as a theoretical framework to examine the effect of consumer shopping tasks and retail information display properties on consumer perceptions of experiential value. In this empirical investigation, the nature of a consumer’s shopping task is found to exert a direct influence on consumer perceptions of efficiency, economic value, and shopping enjoyment, all active dimensions of value. In addition, congruent interactions between shopping task and retail information display properties exert an enhancing effect on the reactive dimensions of value, as evidenced by perceptions of visual appeal, entertainment value, and service excellence. Future application of CCT is outlined and managerial implications are discussed.     

Order management for profit on the Internet

To succeed, Internet retailers must make a profit on the goods and services they sell. But e-tailers are still searching for strategies that work. To test current practices, we became “phantom shoppers” and bought a randomly chosen set of CDs from a variety of Internet retailers. Our findings suggest that order management and logistics skills are pivotal for selling profitably on the Internet. In this article, we show how Internet retailers can deploy resources creatively to attract the right shoppers, convert these shoppers into buyers, and improve the chances of repeat purchase while maintaining profit margins.     

OMNI-实现空间通信系统标准化的新思路

世界500强跨国公司具有显著技术优势,500强企业的战略调整有利于我国利用大型跨国公司投资促进技术进步。吸收500强跨国公司投资是我国促进技术进步和产业升级的重要措施。但是吸收大型跨国公司投资既有促进技术进步的作用,又有技术垄断的负面影响。吸收大型跨国公司的竞争性投资有利于营造竞争环境,打破技术垄断,并将我国国内产业竞争推进到国际竞争的前沿。     

When Shopbots Meet Emails: Implications for Price Competition on the Internet

Quantitative Marketing and Economics - The Internet has dramatically reduced search costs for customers by using such technologies as shopbots. Email based targeting is relatively inexpensive; the...